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A Benefit Based Segmentation of Radio Audiences in Nairobi: a Case Study of University Students
(University of Nairobi,, 2000-08)
This is an exploratory case study that attempts to determine the possible segments
for a restricted Nairobi radio audience using benefits sought. This case study was
on University students in Nairobi.
Data was collected ...
Annotated Bibliography of Research Projects Undertaken by Post Graduate Diploma Students Between 1993 and 1999
(University of Nairobi,, 2000)
A Comparative Study of the Application of Societal Marketing Concepts by Firms Dealing in Socially Stigmatized and Non-stigmatized Products
(Univesity of Nairobi, 2000)
Societal marketing is the latest method of marketing, it looks at marketing as a process
that would lead not only to the betterment of the society but would also ensure long term profitability. This concept ...