Competitive strategies of health maintenance organizations in Nairobi
View/ Open
Date
2007Author
Wang'ombe, Caroline W
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Competitive strategy comprises of all those moves and approaches that a firm has and is
taking to attract buyers, withstand competitive pressure and improve its market position.
It concerns what a firm is doing in order to gain a sustainable competitive advantage.
This study therefore sought to find out the competitive strategies of Health Maintenance
Organizations in Nairobi.
The objective of the study was to establish the competitive strategies of Health
Maintenance Organizations in Nairobi. The study adopted a descriptive design in its
methodology. Stratified sampling was adopted for this study. In this study all the 13
Health Maintenance Organizations in Nairobi were involved in the study. Primary data
was collected by questionnaire method.
The result of the study showed that the major competitive strategies of by HMOs within
the city include; being low cost leaders, having excellent customer service, training of
staff, effective recruiting policies and better facilities. On the other hand HMOs also used
their subscription fees to achieve competitive advantage; include fees based on client
category and fees being similar but of better value.
Citation
Masters of business administrationSponsorhip
University of NairobiPublisher
school of Business, University of Nairobi