dc.contributor.author | Njoroge, Isaac M | |
dc.date.accessioned | 2013-05-10T15:42:02Z | |
dc.date.issued | 2006 | |
dc.identifier.citation | MBA | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/21600 | |
dc.description.abstract | This was a case study on building competitive advantage through geographic
diversification. The study was done as a case study of Kenol/Kobil Petroleum
Company in Kenya. The data collection instrument was an interview guide.
Secondary data was also collected.
The geographic diversification strategy pursued by Kenol/Kobil in general has
enabled the company to expand to five other countries in the region apart
from internal expansion in Kenya. Even within the country, the country has
adopted the same strategy. This strategy is backed by acquisition strategy as
an entry strategy into a new market. It is evident that this strategy would not
succeed without professional and financial backup. The company has
adopted what in their term is called trading strategy where the company has
diversified into various fields to enable it raise funds to support their
expansions geographically.
In conclusion, the objective of the study was to determine whether
Kenol/Kobil has attained competitive advantage through geographic
diversification, the factors used by KenollKobil in pursuit of its geographic
diversification strategy, and the factors considered by Kenol/Kobil in selecting
geographic areas to diversify into. All the three objectives the study were
achieved. It is evident from the study that Kenol/Kobil has been able to
increase its market share both locally and regionally through acquisitions of
rival companies. In Kenya, it has increased its market share to 20%. It has
also acquired Shell in Rwanda and is successful in Tanzania. The factors
considered by the company in diversifying include the possibility of dominating
and the state of competition in those areas. It also considers financial
capabilities of the company in rneejinq the objectives it has set for itself. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.publisher | University of Nairobi | en |
dc.subject | Building competitive advantage | en |
dc.subject | KENOL/KOBIL Oil Corporation | en |
dc.subject | Kenya | en |
dc.title | Building competitive advantage through diversification: a case study Of the KENOL/KOBIL oil corporation | en |
dc.type | Thesis | en |
local.embargo.terms | 6 months | en |
local.publisher | School of Business, College of Humanities and Social Sciences | en |