Marketing strategies used by multi-na tional pharmaceutical companies to harmonize the conflict between maximizing profits and maintaining social responsibility in the marketing of social-related disease therapies - the case of hivi aids drugs in Kenya.
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Date
2001Author
Aseto, Barnard B. O
Type
ThesisLanguage
enMetadata
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Master of Bussiness AdministrationPublisher
Univesity of Nairobi School of Bussiness