Marketing   strategies  used by multi-na tional pharmaceutical companies to harmonize the conflict between maximizing profits and maintaining   social responsibility in the marketing   of social-related disease  therapies - the case of hivi aids  drugs in Kenya.

dc.contributor.author	Aseto, Barnard B. O
dc.date.accessioned	2013-06-26T07:12:08Z
dc.date.available	2013-06-26T07:12:08Z
dc.date.issued	2001
dc.identifier.citation	Master of Bussiness Administration	en
dc.identifier.uri	http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/40170
dc.language.iso	en	en
dc.publisher	Univesity of Nairobi	en
dc.title	Marketing strategies used by multi-na tional pharmaceutical companies to harmonize the conflict between maximizing profits and maintaining social responsibility in the marketing of social-related disease therapies - the case of hivi aids drugs in Kenya.	en
dc.type	Thesis	en
local.publisher	School of Bussiness	en