Customer Relationship Management Practices and the Marketing Productivity of Commercial Banks in Kenya
URI
http://profiles.uonbi.ac.ke/fkibera/publications/%E2%80%9Ccustomer-relationship-management-practices-and-marketing-productivity-commercihttp://hdl.handle.net/11295/47491
Citation
Thuo J K, N KF, et al. 2012. “Customer Relationship Management Practices and the Marketing Productivity of Commercial Banks in Kenya”,, July 12-13, 2012. : 3rd African International Business and Management Conference (AIBUMA). , NairobiPublisher
school of Business, University of Nairobi