Globalization Strategy and Performance of Pharmaceutical Industry in Kenya
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Date
2013-10Author
Sirengo Linda N
Type
ThesisLanguage
enMetadata
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This study was conducted to establish the globalization strategy in pharmaceutical
companies in Kenya. The study had two objectives to achieve: to establish the extent to
which globalization strategy has impacted the performance of pharmaceutical firms in
Kenya and to find out the challenges that globalization possess on the performance of the
pharmaceutical firms in Kenya. The research involved all the pharmaceutical firms in
Kenya that are registered by the pharmacy and poisons board. The research design
involved a descriptive survey of all registered pharmaceutical firms in Kenya. Data was
collected using questionnaires that were administered through drop and pick later
method. The findings were presented in tables. The study established that most of the
pharmaceutical companies had been in existence for several decades. In addition, the
study indicated that globalization strategies have been of great benefit to the
pharmaceutical industry. It was also clear that globalization has posed its own challenges
to the pharmaceutical industry. Further research on the same study can be done in other
countries to establish whether the concept of globalization strategy in other countries is
able to yield the same effect on performance.
Citation
Sirengo Linda Nakami (2013). Globalization Strategy And Performance Of Pharmaceutical Industry In Kenya. A research project submitted in partial fulfillment of the requirement for the award of the degree of master of business administration school of business, university of Nairobi.Publisher
University of Nairobi School of Business