Consumer attitudes towards marketing : a survey of Nairobi's middle socio-economic class
| dc.contributor.author | Ang'awa, Meshack A S | |
| dc.date.accessioned | 2014-01-14T13:50:56Z | |
| dc.date.available | 2014-01-14T13:50:56Z | |
| dc.date.issued | 1997 | |
| dc.identifier.citation | CHSS | en_US |
| dc.identifier.uri | http://hdl.handle.net/11295/63734 | |
| dc.description.abstract | The study comprising this project,investigated consumer' attitudes towards marketing.This was achieved via the four marketing areas of Product;Price;Promotion; and Place (distribution). The need for the study arose from the fact that various social commentators have vastly different views on social worth of marketing literature today shows. | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Nairobi | en_US |
| dc.title | Consumer attitudes towards marketing : a survey of Nairobi's middle socio-economic class | en_US |
| dc.type | Thesis | en_US |
