| dc.description.abstract | Performance is one important cmstructs regarding business strategy in today's
increasingiy competitive market. The concept has been received with much consideration
ad attention from both disciplines that is academic and p:·actioners. Far .ily business
management shou.d recognize and improve tlose things that can affect the.r business not
to attain its goals. Perform mce plays a major role in winning market share and
development a sustainable competitive advantage. The purpose of the :.:udy was to
determine the constructs influencing performance of family business, small and medium
bu iness in Nakuru town, Central Business District, in Kenya. The study was carried out
amongst small and medium family businesses in Nakuru town, Central BusinessDistrict,
in Kenya. In order to accomplish this, the study was guided by the following research
objectives to determine the extent to which education background influences performance
of family business, to establish how demographic factors (age,sex,marital status)
influences performance of family business, to examine how the level of business
experienee influences performance of family business, to asses how availability of capital
influer ces performance of family business and to explore the extent to which
cor mitment influences performance of family business small and medium family
businesses in Nakuru town, Central Business District, in Kenya. The study adopted the
descriptive research survey design. This study targeted the total of 1009 small and
medium family businesses in Nakuru towr , Central Business District, in Kenya. Using
the probability sampling technique, stratified random sampling in the selection of the
study sample to which was 278 (According to Krejcie and Morgan 1970, sample size
table). Data was collected frcm family business, small and medium businesses by use of
questionnaires containing structured and semi-structured questions; and focus group
discussion with top management of ten (10) randomly selected family small and medium
fa.ni'y businesses. Data collected was analyzed using the Statistical Package for Social
Sciences (SPSS) version 16.0 and Microsoft Excel Software 2007 .Descriptive statistics
(frequencies and percentages) and Pearson's Product Moment Correlations were
computed. T11(:findings were presented in the form of tables for easier interpretation. The
study findings revealed that: Education Background uf family management did not
significantly influence performance of family business; Demographic factors (age, sex,
marital status) did not significantly influence performance of family business; availability
of capital significantly influenced performance of family business; business experience
had an influence on the profit increase in 201: experienced by most firms; while
commitment of owners towards the business influenced the performance of family
business to large extent. Following the study recommended that: The Government of
Kenya should consider increasing budgetary allocations for supporting youth owned
';MEs, considering the fact the largest proportion of SME owners are youth; organizing
and implementing training programmes geared at enhancing business skilis, financial
management skills and sales and marketing skills for SMEs; and giving incentives to
SMEs who perform better; and that the S:\1Es owners and management should consider
joining or forming business associations / network>. It is hoped that the finding of this
study will 'provide essential information to business management; small and medium
, family businesses to enable them find ways of boosting performance in business sector. | en_US |
