Investment In Corporate Social Responsibility And Sustained Growth In Commercial Banks In Kenya
Date
2014Author
Omoro, Nixon
Kinyua, Hellen
Okiro, Kennedy
Type
ArticleLanguage
enMetadata
Show full item recordAbstract
The study provides a test of the relationship between investment in Corporate Social
Responsibility and sustained growth of commercial banks in Nairobi County-Kenya. The
study used the Regression analysis technique to estimate the coefficients α, and β, in
the function; Y= α + β X where Y was the sustained growth indicator and X was amount funds spent in CSR.
The predictive simple regression model was subjected to a sample of 13 commercial banks over a period of five y ears (2006- 2010).
The study revealed that 11.0% of banks’ sustained growth can be explained by investing in CSR activities. This implies that there exists a positive relationship between investment in CSR and banks’ sustained growth.
It was evident from the study that banks’ management can use investment in CSR activities to create a platform for improvement on their brand value, promotion and enhance social insurance. The study used a cross sectional survey design.
URI
https://profiles.uonbi.ac.ke/nixonomoro/files/84281_jeiefb_nixon_omoro_hellen_kinyua_kennedy_okiro.pdfhttp://hdl.handle.net/11295/65417
Citation
journal of Emerging Issues in Economics, Finance and Banking (JEIEFB) An Online International Monthly Journal (ISSN: 2306 - 367X) 2014 Vol: 3 Issue 2Publisher
Universty of Nairobi