dc.contributor.author | Omoro, Nixon | |
dc.contributor.author | Kinyua, Hellen | |
dc.contributor.author | Okiro, Kennedy | |
dc.date.accessioned | 2014-03-21T09:53:56Z | |
dc.date.available | 2014-03-21T09:53:56Z | |
dc.date.issued | 2014 | |
dc.identifier.citation | journal of Emerging Issues in Economics, Finance and Banking (JEIEFB) An Online International Monthly Journal (ISSN: 2306 - 367X) 2014 Vol: 3 Issue 2 | en_US |
dc.identifier.uri | https://profiles.uonbi.ac.ke/nixonomoro/files/84281_jeiefb_nixon_omoro_hellen_kinyua_kennedy_okiro.pdf | |
dc.identifier.uri | http://hdl.handle.net/11295/65417 | |
dc.description.abstract | The study provides a test of the relationship between investment in Corporate Social
Responsibility and sustained growth of commercial banks in Nairobi County-Kenya. The
study used the Regression analysis technique to estimate the coefficients α, and β, in
the function; Y= α + β X where Y was the sustained growth indicator and X was amount funds spent in CSR.
The predictive simple regression model was subjected to a sample of 13 commercial banks over a period of five y ears (2006- 2010).
The study revealed that 11.0% of banks’ sustained growth can be explained by investing in CSR activities. This implies that there exists a positive relationship between investment in CSR and banks’ sustained growth.
It was evident from the study that banks’ management can use investment in CSR activities to create a platform for improvement on their brand value, promotion and enhance social insurance. The study used a cross sectional survey design. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Universty of Nairobi | en_US |
dc.subject | corporate social responsibility, sustained growth, commercial banks | en_US |
dc.title | Investment In Corporate Social Responsibility And Sustained Growth In Commercial Banks In Kenya | en_US |
dc.type | Article | en_US |