| dc.description.abstract | The purpose of this study was to establish the role of Corporate Social Responsibility in enhancing stakeholders' participation in Kenya Roads Board, a Government institution which finances road maintenance and development in Kenya. The study established factors influencing the level of stakeholders' participation including the annual Corporate Social Responsibility activities, correspondence received from stakeholders and Kenya Roads Board staff participation. Caroll's (1979) and Wood's (1991) Corporate Social Performance model was used to illustrate the study.
The study targeted Kenya Roads Board management, staff and stakeholders including motorized and non-motorized respondents in Nairobi Central Business District. A cross-sectional survey research design was used and this study applied a mixed method of quantitative and qualitative approaches. A sample of 137 respondents was selected and the sampling procedures used included stratified and simple random sampling. Interview schedules, self administered questionnaires and a checklist were used to collect data. Quantitative and qualitative methods were used to analyze data with both inferential and descriptive analysis employed.
The findings of the study indicated that the number of Corporate Social Responsibility activities carried out in a year enhances the level of stakeholders' participation in Kenya Roads Board operations, the number of correspondence received in a year from stakeholders determines the level of stakeholders' participation in Kenya Roads Board operations, and the level of Kenya Roads Board staff participation in Corporate Social Responsibility activities also influences the level of stakeholders' participation in Kenya Roads Board operations.
This study recommended the engagement of Kenya Roads Board in Corporate Social Responsibility activities that are relevant and core to its operations, the encouragement of Kenya Roads Board Stakeholders feedback through the various means of communication and their participation in Corporate Social Responsibility activities. The engagement of Kenya Roads Board staff in Corporate Social Responsibility activities should also be encouraged. From the foregoing, Corporate Social Responsibility indeed enhances stakeholders' participation in Kenya Roads Board operations. Conversely, there is need for Kenya Roads Board to encourage its staff and stakeholders to actively participate in activities that are related to its core business especially road safety and environmental conservation. | en_US |
