dc.description.abstract | Mobile banking is a provision of banking services using handheld devices such as mobile
phones and personal digital assistants. Mobile banking is relatively a new technology which
is still being adopted at a rate. With the improvement of mobile technologies and devices,
mobile banking users are able to conduct banking services at any place and any time.
The objective of this study was to determine the effect of mobile banking on the saving
culture among residents of Molo town. 300 respondents were selected from a representative
sample of 542,103 residents of Molo town. Questionnaires were used to collect the primary
data which was supplemented with some secondary data from Safaricom-a mobile phone
service provider and also internet.
The average amount saved in the phone was then regressed against the three variables
namely challenges faced while using mobile banking, level of education and place of saving.
The results of the study were analyzed using Statistical package for social studies (SPSS
Version 19) where different data were analyzed in form of tables, graphs and pie charts.
The study found out that indeed mobile banking had had a huge effect on the saving culture
among residents of Molo town. Also from the study, findings were discovered that could
contribute to improving the mobile banking services. The study also revealed that the
variables in the equation had a significant influence on the average amount saved in p < 0.05
phone since
The study concludes that mobile banking has an effect on the saving culture. Finally, the
study recommends the need for further studies on mobile banking as mobile banking still
remains an area that a lot need to be exploited. | en_US |