| dc.description.abstract | The exchange of values in terms of brands, competencies which often arises from the process of cross-sector partnering has been given much prominence in the recent past. Although significant research has been conducted on public-private partnerships, there is no much research on the relationships and working partnerships between the NGO’s and the private sector in Kenya. The purpose of the study therefore was to establish factors influencing such partnerships between Non-governmental development actors and selected private sector organizations focusing only on the said relationships within Nairobi County alone. The study used a descriptive survey research design. The population of the study was 150 management staff implementing the partnerships from the following organizations; The Coca Cola Company, Techno serve and Bill Gates Foundation (50), Kenya Red Cross and Safaricom (30), CAB services and Kenya Red cross (30), Monsanto Company and Red Cross (40). The research used census sampling technique. The quantitative data collected by using a questionnaire was analyzed by the use of descriptive statistics with the help of the Statistical Package for Social Sciences (SPSS version 20). From the findings, the study concluded that the top management support affects the success of partnerships between NGOs and the private sector, while. It was also clear that technology greatly affects partnerships between NGOs and the private sector. In addition, the partnership between NGOs and private sector brings about improved image and credibility of the private sector, improved profitability and improved private sector organizations’ CSR policy as part of a corporate strategy. On the other hand, the partnerships provided funds requisite for development work undertaken by NGOs and leads to improved NGOs accountability. From the regression analysis undertaken, the most significant factor on partnership between NGOs and Selected Private sector organizations is top management commitment at 84.2% followed by investment opportunities at 75.2%, technology at 70.5%.The study recommends that the management of NGOs and the private sector should employ and deploy qualified and competent individuals to implement these partnerships. The NGOs and private sector should therefore deploy sufficient monitoring and evaluation framework so as to enrich this partnerships. The NGOs and the private sector should therefore implement approaches such as effective reward management systems meant to enhance top manager’s commitment to performing their roles as well as incorporating lower ranks of employees in partnership design and implementation. The NGOs and the private sector should embark on staff empowerment through building their capacities to equip them with requisite skills needed in implementing and managing this all important partnerships. These study findings will add to the existing pool of knowledge and become a critical reference material in many libraries around the world. | en_US |
