Browsing Faculty of Education (FEd) by Author "b5cf36a5-07b9-495f-8c37-331481f8c2d5"
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Multi-channel marketing strategies on performance of Pharmaceutical Companies in Kenya: a case of Nairobi County
Luvayo, Fredrick M (University of Nairobi, 2017)Pharmaceutical industry in Kenya is growing extremely fast and contributing significantly to the growth of the national economy. It is the aim of each organization to make sustainable profits so as to continue with its ...