Browsing Faculty of Education (FEd) by Author "Gachukia, Martin N"
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A survey of influence of demographics on the adoption of social media as a strategic marketing tool among micro small and medium enterprises within Meru Municipality
Gachukia, Martin N (University of Nairobi, Kenya, 2012)This study aims to examine how demographic factors such as age, gender, race and education influence the adoption of social media as a strategic marketing tool within the micro small and medium sized enterprises (MSMEs). ...