Browsing Faculty of Education (FEd) by Author "Kabata, Victor"
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An investigation into the marketing mix strategies adopted by Nairobi’s middle-Level colleges in an attempt to remain relevant in the competitive tertiary Education sector
Kabata, Victor (University of Nairobicees, 2009)This research study sought to determine the marketing mix strategies adopted by Nairobi's middle level colleges in an attempt to remain relevant in the competitivetertiary education sector. The objectives of the study ...