Browsing Faculty of Education (FEd) by Author "Sheikh, Mohamed I."
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Factors influencing customer switching decision among mobile service providers; a case of South C residents, Nairobi County, Kenya
Sheikh, Mohamed I. (University of Nairobi, Kenya, 2011)The study aimed at investigating and analyzing factors that influence customer switching decisions in the telecommunication industry. The study was prompted by the realization that, after the launch of mobile number porting ...