Browsing Faculty of Education (FEd) by Author "Wachira, Eliud W"
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Factors influencing consumer choice of mobile telephone service provider: a case of households in Nairobi County
Wachira, Eliud W (University of Nairobi, Kenya, 2012)In recent years, mobile phones has become a must have tool for survival. Its adoption has been exceptionally rapid in many parts of the world. In Kenya and especially in Nairobi mobile penetration has reached 88%, and is ...