Browsing Faculty of Education (FEd) by Author "Wamaitha, Karanja G"
Now showing items 1-1 of 1
-
Factors enhancing the growth of customer relationship management. The case of Safaricom corporate customers within Nairobi.
Wamaitha, Karanja G (University of NairobiDepartment of Geography and Environmental Studies, 2013)Customer Relationship Management is a comprehensive strategy and process of acquiring, retaining, and partnering with selective customers to create superior value for the company and the customer. It involves the ...