Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 13291-13310 of 24486
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The influence of relationship marketing by Telecommunication Vendors on Kenyan Telecommunication Service providers’ customer loyalty:
(School of Business, University of Nairobi, 2012)Increasingly, marketing is moving from a focus on individual transactions and towards a focus on building value-laden relationships and partnerships with the customer. The goal is to deliver long-term value and relationship ... -
Influence of relationship marketing on competitiveness among commercial banks in Kenya
(University of Nairobi, 2015)This research project was aimed at studying the influence of relationship marketing on the growth in the commercial banks in Kenya. This study was a cross-sectional survey undertaken among the commercial banks in Kenya. ... -
Influence of Relationship Marketing on Customer Loyalty in Petroleum Firms in Nairobi, Kenya
(University of Nairobi, 2018)The increased level of competition and regulatory conditions has called for a strong firm-customer relationship. Building of strong customer relation will foster acquisition of valuable resources that will give a firm an ... -
Influence of relationship marketing on customers' loyalty: a case of National Bank of Kenya, Meru branch
(University of Nairobi, Kenya, 2010)Due to more and more fierce competition in today's business, many companies are required to build long term profitable relationship with customers. As a result of high competition experienced within Meru town due to opening ... -
Influence of relationship marketing on performance of commercial banks in Kenya
(University of Nairobi, 2013)The general objective of this study was to investigate the influence of relationship marketing on performance of commercial banks in Kenya. The study used a descriptive survey design which involves identifying the ... -
Influence of Relationship Marketing on Performance of Commercial Banks in Kenya
(University of Nairobi, 2013-10)The general objective of this study was to investigate the influence of relationship marketing on performance of commercial banks in Kenya. The study used a descriptive survey design which involves identifying the ... -
Influence of Relationship Marketing on Performance of Commercial Banks in Kenya
(University of NairobiSchool of Business, 2013-10)The general objective of this study was to investigate the influence of relationship marketing on performance of commercial banks in Kenya. The study used a descriptive survey design which involves identifying the ... -
The Influence of Relationship Marketing on Sales Performance in the Telecommunication Industry in Kenya
(University Of Nairobi, 2016)The general objective of the study is to establish the influence of relationship marketing on sales performance in the telecommunication industry in Kenya. The specifically the study sought to determine the influence of ... -
The influence of relationship marketing on the performance of large supermarkets in Nairobi, Kenya
(University of Nairobi, Kenya, 2012)This study sought to investigate the influence of Relationship marketing on the performance of large supermarkets in Nairobi Kenya. A census of large supermarkets in Tier one and two based on Neven and Reardon, 2004 were ... -
The Influence of Relief Food on Socio Economic Development of Local Communities: a Case Study of Sericho Division of Garba Tulla District, Kenya
(University of Nairobi, Kenya, 2010)The purpose of this study was to investigate the influence of relief food dependency on the socio-economic development of the local communities in Sericho Division of Garba Tulia District in Eastern province. The sample ... -
The Influence of religion and education on current family size and fertility preference in Kenya
(University of NairobiDepartment of Sociology, 1982-12)This dissertation is a work about the effects of education and religion on the current family size and the fertil ity preferences on the Kenyan women. It util izes the method of path analysis and multiple regression to ... -
Influence Of Religion On Marketing Strategies Of International Pharmaceutical Firms In Kenya
(University of Nairobi, 2011)At the moment, companies are facing increasing competition because of changing political, legal, socio-economic, cultural and trading environments thus ushering in new challenges for businesses. This means that those who ... -
Influence of Reproductive Health Education on Promotion of Girl Child Education: a Case of Fawe-k (Forum for African Women Educationalists-kenya) Programme in Western Kenya
(2014)Reproductive Health Education (RHE) in Kenya is aimed at increasing awareness of responsible sexual activities especially among the youth. The availability of these services and the vigorous efforts by the government and ... -
Influence of Resource Availability and Project Environment on Sustainability of Community Development Projects Funded by Constituency Development Fund: the Case of Kaloleni Constituency, Kilifi County, Kenya.
(University Of Nairobi, 2016)This study sought to investigate the influence of resource availability and project environment on sustainability of community development projects funded by CDF, a case study of Kaloleni constituency in Kilifi county.Since ... -
Influence of Resource Mobilization Strategies on Sustainability of Maternal Health Programmes: the Case of Beyond Zero Campaign, Kenya
(University of Nairobi, 2023)In Sub-Saharan Africa, the majority of women give birth in rural homes, and for every 10 infants born, 6% face birth-related mortality, or the mother loses her life during childbirth. Many surviving children encounter ... -
The influence of restructuring on employee job satisfaction and empowerment: a case study of Kenya Railways Corporation
(University of NairobiSchool of Business, 2009-10)Kenya Railways Corporation (KRC) plays a significant role in Kenya's transport sector. Following the concession of the rail operations to the Concessionnaire, Rift Valley Railways in October, 2006, the mandate of the ... -
The Influence Of Reverse Logistics Practices Of Returned New Products On Performance Of Pharmaceutical Firms In Nairobi City County, Kenya
(University of Nairobi, 2015)This study was carried out to establish the influence of returned new products on performance of pharmaceutical firms in Nairobi City County. The population of study consisted of the 23 pharmaceutical manufacturing firms ... -
Influence of rice intensification system on rice production among small scale farmers. Case of Tebere in Mwea, Kirinyaga county in Kenya
(University of Nairobi, 2015)Rice consumption has been increasing more rapidly than production over the years thus increasing rice imports/consumption ratio by about 6% over the years with Thailand accounting for 74% of all imports. The gap will ... -
Influence of Risk Management Strategies on Implementation of Women Development Programs: a Case of African Women's Entrepreneurship Program Nairobi County, Kenya
(University of Nairobi, 2017)The purpose of this study was to examine the influence of project risk strategies on implementation of women entrepreneurship development programs in Nairobi County. The specific objectives of the study were to: Examine ... -
Influence of Risk Management Strategies on the Financial Performance of State Corporations in Kenya
(University of Nairobi, 2022)Risk management strategies are perceived by academicians, practioners and regulators as main influencers of financial performance in state corporations in Kenya. Although there have been a number of studies on risk management ...