Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 15350-15369 of 24481
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Market segmentation by commercial Banks in Kenya
(university of NairobiSchool of Business, 2011-10)The current study has examined the market segmentation practices of the commercial banks in Kenya by commercial banks in Kenya. The study was guided by the following specific objectives:- to determine the extent to which ... -
Market Segmentation by the Medium and Large Scale Manufacturing Firms in Kenya
(University of Nairobi,School of Bussiness, 1991)The study contained in this report investigated the use of market segmentation by the medium and large scale manufacturing firms in Nairobi with the aim of generalising the findings to similar firms throughout ... -
Market Segmentation in Kenya:a Case of Commercial Banks
(Univesity of NairobiSchool of Bussiness, 1993)The survey for this study report here was done between 5th Hay and 21st June, 1993. The study sought to determine whether commercial banks in Kenya segment their markets. and whether they find it useful. The ... -
Market Segmentation Practices and Customer Satisfaction for Credit Services Among Commercial Banks in Kenya
(University of Nairobi, 2013)Market segmentation refers to subdividing a market along some commonality, similarity, or kinship where members of the segment share something common. Marketers have over time recognized that the target audiences of a ... -
Market segmentation practices, organizational characteristics and performance of cement manufacturing firms in Kenya
(University of Nairobi, 2014)The study sought to establish market segmentation, organizational characteristics and performance of cement manufacturing firms in Kenya. This study used a descriptive research design a n d targeted a population of all ... -
Market Segmentation Strategies Adopted by Media Houses to Promote Television Content in Kenya
(University of Nairobi, 2014)In the recent past, the business environment has witnessed an increase in the number of players offering the same or similar goods and services. This shift has also been experienced in the television industry in Kenya. ... -
Market segmentation strategies for competitive advantage in co-operative bank of Kenya
(University of Nairobi, Kenya, 2011)Marketing is one of the important functions in any organization. Contemporary world, for business to survive in the market, they develop marketing strategy which takes into consideration the concepts as segmenting, targeting, ... -
Market segmentation strategies used by Chloride Exide Kenya Limited as a Competitive Advantage Tool
(University of NairobiSchool of Business, 2013-11)Organizations are environment dependent. They receive inputs from the environment and they sell or distribute their products to the environment. Companies are created to produce either goods or services that meet the ... -
Market structure in regional integration: analysis Of the Kenyan sugar industry in COMESA
(Department of Economics, 2004)The study analysed intra - industry trade in sugar within COMESA and also evaluated the market with regard to distribution of production share. Theoretical foundations contend that intra - industry trade normally takes ... -
Market structure, macro economic shocks and banking risk in Kenya
(University of Nairobi, 2015-03)Abstract Changing market structure in the banking sector following nancial liberalization and macroeco- nomic shocks have the potential to adversely impact banking risk exposure. This research paper investigates the e ... -
Marketing strategies used by multi-na tional pharmaceutical companies to harmonize the conflict between maximizing profits and maintaining social responsibility in the marketing of social-related disease therapies - the case of hivi aids drugs in Kenya.
(Univesity of NairobiSchool of Bussiness, 2001) -
Marketing approaches used by managers to Address customer service challenges in banking in Kenya
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2003)The banking environment m Kenya has been changing; there has been tremendous growth in the banking sector in the last twenty years. These changes have made banking a very competitive business. This study sought to ... -
Marketing Capabilities and Inclusion of Bakery Suppliers in Supermarkets: a Case of Nairobi Metropolitan
(University of Nairobi, 2018)Past studies have recognized that as the number of supermarkets in Africa is growing, supplier access to supermarket is becoming difficult as the suppliers are required to meet certain specific standards in order to ... -
Marketing challenges affecting Small Scale Dairy farmers delivering milk to Limuru milk processors limited
(school of Business, 2012)The milk industry in Kenya has significantly contributed to the national economy, household incomes and food security of the nation. However, this industry is faced with a myriad of technical, economic, institutional, ... -
Marketing Challenges Facing Retailers in the Cement Industry in Nakuru County
(University of Nairobi, 2012)The cement industry in Kenya has experienced a growth in the number of cement companies leading to an increase in production a situation will soon occur where supply will outweigh demand. Little attention is being paid ... -
Marketing concept strategy and satisfaction of Safaricom subscribers in Nairobi, Kenya
(University of Nairobi, 2015)The main objective of this study was to determine the influence of marketing concept strategy on satisfaction of Safaricom subscribers in Nairobi, Kenya. The study adopted a descriptive cross sectional survey and used ... -
Marketing in a Liberalized Petroleum Industry: a Study on Changes in Marketing Mix of Oil Companies in Kenya
(University of NairobiSchool of Business, 2000-12)The study sought to investigate and document changes made in the marketing mix by Petroleum (oil) firms as they operate in a liberalized environment. It was based on six oil companies, which have operated in both ... -
Marketing in Kenya:a Case Study of the Functions of Rural Markets in Kisumu District
(Univesity of NairobiSchool of Bussiness, 1982)This thesis examines the functions of rural markets in a section of Kenya - Kisumu District. It describes and analysis the sellers' and buyers behavior. It also describes the economic significance of these rural markets. ... -
Marketing Incentives Used by Hoteliers in Nairobi to Promote Domestic Tourism
(University of NairobiSchool Of Business, University Of Nairobi, 2012-10)The government of Kenya had for a long time placed a lot of focus on international tourism, with little regard to domestic tourism. However, with the apparent challenges facing international tourism, it has become quite ... -
Marketing Mix and Performance of Used Motor Vehicle Dealership Companies in Nairobi
(University of Nairobi, 2018)The objective of the study was to find how marketing mix influence performance of used motor dealership in Nairobi, Kenya. The extent to which the 4Ps are used by these car dealership companies was evaluated; each element ...