Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 4029-4048 of 24487
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Customer perceptions of service quality in Kenyan Commercial Banks
(University of Nairobi,School of business,, 2013-10)The main objective of the study was to establish customer perceptions of service quality in Kenyan commercial banks. The study was guided by the following research objectives: to determine customer perception on quality ... -
Customer Perceptions of the Quality of Customer Service Provided by Mobile Phone Service Providers in Nairobi, Kenya
(University of Nairobi, Kenya, 2010)This survey had three objectives. First, it sought to establish the customer expectations of customer service among mobile phone service subscribers. Secondly, it sought to establish customer perceptions of the customer ... -
Customer perceptions of the quality of services offered by Kenya Commercial Bank branches in Nairobi, Kenya
(School of Business, University of Nairobi, 2011-11)Service quality has attracted major attention from marketers and academic researchers over recent years, mainly due to its significant role in business performance and the maintenance of customer loyalty. With the recent ... -
Customer Quality Focus and Operational Performance of Kenyan Government Owned Entities
(University of Nairobi, 2015)Government Owned Entities in Kenya are constantly in the battle for improving their operational performance in order to improve wholly the organizational performance of the GOE. Aaker stated that an organization becomes ... -
Customer Relationship Management And Market Performance Of Nation Media Group
(University of Nairobi, 2016)The modern business world is highly competitive. Managers of successful companies are aware of this fact. They also recognise that customers are at the heart of any business – and should be treated like kings and queens. ... -
Customer Relationship Management as a Marketing Strategy in Imperial Health Sciences Kenya
(University of Nairobi, 2016)In most marketing academics, scholars and practitioners describe customer relationship management as the new marketing paradigm. Nevertheless, in spite of the wide scale adoption of CRM practices by organization globally, ... -
Customer relationship management practices and competitiveness of commercial banks in Kenya
(University of Nairobi, Kenya, 2011)Customer Relationship Management (CRM) is heralded by some marketing academics and practitioners as the new paradigm of marketing. CRM is the implementation of an effective customer-centric strategy within an organization ... -
Customer relationship management practices and competitiveness of commercial banks in Kenya
(University of Nairobi, Kenya, 2011)Customer Relationship Management (CRM) is heralded by some marketing academics and practitioners as the new paradigm of marketing. CRM is the implementation of an effective customer-centric strategy within an organization ... -
Customer Relationship Management Practices and Performance of Safaricom Limited in Kenya
(University Of Nairobi, 2016)In Kenya, Safaricom being one of the firms in the Telecommunication sector uses Customer Relationship Management to allow customers to easily interact with the firm. This is aimed at enhancing efficiency in managing ... -
Customer Relationship Management Practices in the Hotel Industry in Kenya
(University of Nairobi, 2014)With the increasing competition that businesses especially in hotels industry face today in order to survive, firms have to adjust their approach towards customer relationship management practices and come up with response ... -
Customer Relationship Management Practices, Firm Characteristics, Market Orientation, And Performance Of Large-Scale Manufacturing Firms In Kenya
(University of Nairobi, 2017)Given that the environment under which businesses operate have become more turbulent, the key issue the firms face is no longer simply about providing good quality products or services, but also retaining loyal customers ... -
Customer Relationship Management Strategy and Competitive Advantage in Commercial Banks in Kenya
(University of NairobiSchool of Business, 2013-11)The objective of this research project was to investigate the effect of customer relationship management strategy on competitive advantage in Kenyan commercial banks. The study adopted a descriptive research design. The ... -
Customer Relationship Management System and Customer Satisfaction Among Commercial Banks in Kenya
(university of nairobi, 2018)In the world where there is increasing competition in every sector of the economy. The service sector is flooded with different firms offering different services, such that many customers are spoilt for choice on all ... -
Customer relationship management systems among commercial Banks in Kenya
(School of business, 2011-11)Nowadays, many businesses such as banks, insurance companies, and other service providers have realized the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain ... -
Customer retention by Barclays Bank of Kenya Limited
(School of Business, University of Nairobi, 2012-09)To cope with increased competition and increased customer expectations, many organizations are forced to adopt proactive strategies to become more customers driven and to offer higher service quality in order to avoid ... -
Customer retention strategies adopted by commercial banks in Kenya
(University of Nairobi, 2014)Customer retention has gained increased value among both goods and service providing firms. However although extensive research exist on the concept of customer retention and its measures and instruments, studies and ... -
Customer Retention Strategies Adopted by Mobile Telecommunications Companies in Kenya
(University of Nairobi, Kenya, 2010)A number of authors have stated that focusing on customer retention is less expensive than acquisition focus and can be more profitable. The telecommunications industry is very competitive and companies within this industry ... -
Customer Retention Strategies Applied by Commercial Banks in Kenya
(University of Nairobi, Kenya, 2010)This study concerns customer retention strategies applied by commercial banks in Kenya. The main objectives of the study were to establish the extent to which the customer retention practices are applied and also to what ... -
Customer Retention Strategies Used by Barclays Bank of Kenya Limited in Its International Operations
(University of Nairobi, 2015)Banks need strategies to acquire customers and then understand their needs and behaviours before they can meet with their needs in order to retain them. Customer acquisition, as well as customer retention are noted to ... -
Customer retention strategies used by Internet service providers in Kenya
(School of Business ( SOB ), 2006)Fast-changing global business environment has resulted in organisations having to change their business strategies and processes so as to remain competitive. As organizations try to explore new markets and expand their ...