Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 1540-1559 of 24440
-
Brand Identities Adopted by Non-governmental Organizations in Kenya
(School of Business, University of Nairobi, 2012-10)Increasing competition, dwindling donor resources and the rise in public accountability in the nonprofit sector has called for Non Governmental Organizations (NGOs) to consider commercial branding concepts. The objectives ... -
Brand Image And Shopper Buying Behaviour In Large Supermarkets In Nairobi County
(University of Nairobi, 2018)The supermarket sector in Kenya plays an important role as an employer as well as playing an important role in transmission of manufactured goods, both locally produced and imported, to the final consumer. Supermarket ... -
Brand Internationalization Process: the Case of Ecolab
(University of Nairobi, 2014)This study is about the process followed by multinational enterprises in building their brands internationally and the challenges encountered in the undertaking. Today, a Brand is considered as a valuable asset for the ... -
Brand Loyalty Programmes and Competitiveness of Five Star Hotels in Nairobi
(University of Nairobi, Kenya, 2012)Competition among the various hotel brands has led to the need to attract and retain customers and adopt ways of adding greater value to these customers like having brand loyalty programmes. These programmes aim at more ... -
Brand Personality and Market Penetration Among Insurance Companies in Kenya
(University of NairobiCollege of Humanities and Social Sciences, 2013)The study sought to establish the brand personality of each of the various insurance companies in Kenya as well as establish the relationship between brand personality and market penetration among these insurance companies. ... -
Brand Personality Influence on Brand Choice: the Case of Televisions in University of Nairobi Mba Students
(University of Nairobi, Kenya, 2011)Consumers often see brands as persons whereby they give the brands metaphoric personality traits, and marketers often create or reinforce these perceptions through advertisements. Successfully advertising on brand's ... -
Brand Positioning Strategies and Competitive Advantage of Digital Television Broadcasters in Kenya
(University of Nairobi, 2018)The purpose of this study is to examine the Brand positioning strategies and competitive advantage of digital television broadcasters in Kenya. The research question was to establish to what extent brand positioning ... -
Brand positioning strategies and competitive advantage of the five star hotels in Nairobi
(School of Business, 2012)Five star hotels are placing a focus on the brand positioning strategy, it is necessary for the hotels to strategically find a way to get a competitive advantage over the others as a market strategy, as there exists ... -
Brand rejuvenation strategies and organization performance: A case study of new Kenya Cooperative Creameries Limited
(School of Business, 2012-10)Brand rejuvenation strategy is considered to have occurred when a firm recovers adequately to resume normal operations often defined as having survived a threat to survival and regained sustainable profitability. In this ... -
Branding as a competitive strategy the case of Mwea Basmati rice
(University of Nairobi, 2014) -
Branding Practices for Fresh Fruits and Vegetables, Farmer Characteristics, Operating Environment and Performance of Commercial Farmers in Kiambu County, Kenya
(University of Nairobi, 2015)The broad objective of this study was to establish the relationship between branding practices (BP) of fresh fruits and vegetables (FFV) and performance of commercial farmers in Kiambu County and the extent to which farmer ... -
Branding strategy for the kenya agricultural Research institute and its products
(College of Humanities and Social Sciences, University of Nairobi, 2009-10)Brands are recognised to connote quality to customers, distinction within a market and to gain financial rewards to an organisation, and can be characterised as products, corporations, persons and place. The purpose of ... -
The Breakdown of Independence Constitutions of and Constitutional Governments in Commonwealth Africa
(University of NairobiSchool of Law, 1976-06) -
The Breakdown of the Rule of Law in Commonwealth Independent African States
(Faculty of Law, University of Nairobi, 1977-04) -
Breaking down barriers in Rural Kenya: a case study of M-PESA services in Migwani area of Mwingi District, Kenya
(University of Nairobi, Kenya, 2011)The cellular mobile industry in Kenya has become one of the most popular and fastest growing industries in Kenya. Safaricom, Airtel (known as Zain during this study), Orange Kenya and Yu are the four mobile operators in ... -
Breaking the Cycle of Corruption in Africa: a Case Study of Kenya
(University of Nairobi, 2018)This study is about breaking the cycle of corruption in Africa, a case study of Kenya. This research used Kenya as the study object to represent Africa. Consequently, the study assessed the reasons why corruption persist ... -
Breaking Through the Glass Ceiling: the Role of Sponsorship in Advancing Women to Senior Management in Publicly Listed Banks
(University of Nairobi, 2014-11)Across the world, there is increasing acceptance that inclusion of women in strategic decision - making positions is important if companies are to increase productivity. In Kenya, the number of women graduating from ... -
Breast Feeding Paterns and Birth Interval Analysis in Kenya
(Univesity of Nairobi, 2006) -
Breast self-examination practice for early detection of breast cancer among women of reproductive age seeking family planning services at Mbagathi Services at Mbagathi District Hospital, Nairobi, Kenya
(University of Nairobi, Kenya, 2012)Introduction: Breast cancer is reported to be the most common cancer among women. In Nairobi, Kenya, the current breast cancer incidence rate is 33.5%. Early detectiqn by breast selfexamination (BSE) decreases the disease ... -
Breastfeeding and family planning in an urban population: A case study of Kawangware, Nairobi.
(Faculty of Arts, University of Nairobi, 1981)This study Has concerned with one of the factorswhich influence population growth in any area, thatis, family planning. Fomen in Kenya have always achieved adequate birth intervals by breastfeeding their infants for long ...