Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Effectiveness"
Now showing items 1-7 of 7
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Effectiveness of billboard advertising; a case of soft drinks in Nairobi
(School of Business, 2009)Billboards are defined broadly as any large outdoor printed (or projected) sign. Artists’ Billboards have been a key medium or vehicle to explore and express the ideas and strategies behind the most important art movements ... -
The effectiveness of positioning strategies on customer loyalty by clients of the Atlas Copco Eastern Africa Limited
(School of Business, 2012-04)The study was set out to determine the effectiveness of positioning strategies on customer loyalty as perceived by customers of Atlas Copco Eastern Africa Limited. The objectives of the study were to establish the effectiveness ... -
The effectiveness of Television personalities in influencing consumer preferences of TV stations amongst University of Nairobi
(School of Business, 2012)As competition and technology contribute to the changing of consumers preferences and tastes in the entertainment industry, TV stations in Kenya have resulted to using television personalities to influence consumer preference. ... -
Factors affecting effectiveness of teamwork at the National Bank of Kenya
(School of Business, University of Nairobi, 2011-10)Effective teamwork has a positive influence on the performance of organizations. Organizations worldwide are striving to improve the effectiveness of their teams in order to be globally competitive. The purpose of this ... -
The legislative autonomy and effectiveness of the 8th (1998-2002) Kenyan parliament
(2006)This study seeks to establish whether or not the 1998-2002 Kenyan Parliament was effective in carrying out its legislative role. According to Section 30 of the Kenya constitution, the legislature and the executive share ... -
Managers’ Perceived Effectiveness of Competitive Strategies Adopted by Nation Media Group, Kenya in Response to Environmental Changes
(University of Nairobi, 2014)This study sought to establish the perceived effectiveness of competitive strategies adopted by Nation Media Group. Measuring the effectiveness of a strategy is not standardized but can be deduced from causation of ... -
Perceived effectiveness of customer care representatives training at Safaricom Limited
(School of Business, 2012-11)The topic of the study is the perceived effectiveness of customer care representatives training at Safaricom limited. Customer management has over the years played a key role in attracting and retaining customers. In a ...