Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Glaxosmithkline"
Now showing items 1-2 of 2
-
Influence of brand personality on Glaxosmithkline products in Nairobi
(School of Business, University of Nairobi, 2011-11)The proliferation of assorted brands of toothpaste products in the country has led to cut-throat competition for increased market share being witnessed among the operators in the toothpaste industry. When competition is ... -
Strategic change management practices at Glaxosmithkline Limited
(School of Business, 2010-10)Organizations deal with change on a day-to-day basis as do people. This study investigated strategic change management practices at GlaxoSmithKline Limited .The objective of the study was to determine the strategic change ...