Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Glaxosmithkline"

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    • Influence of brand personality on Glaxosmithkline products in Nairobi 

      Muya, Simon M (School of Business, University of Nairobi, 2011-11)
      The proliferation of assorted brands of toothpaste products in the country has led to cut-throat competition for increased market share being witnessed among the operators in the toothpaste industry. When competition is ...

    • Strategic change management practices at Glaxosmithkline Limited 

      Marete, Doreen K (School of Business, 2010-10)
      Organizations deal with change on a day-to-day basis as do people. This study investigated strategic change management practices at GlaxoSmithKline Limited .The objective of the study was to determine the strategic change ...