Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Marketing"
Now showing items 1-9 of 9
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Competitive strategies adopted by liquefied Petroleum gas (LPG) marketers in Kenya to cope with Competition
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2006)Over the last 10 years, there have been many changes in the Kenyan economy. These changes have had a considerable impact on all industries and the oil industry is no exception having been liberalized in October, 1994. ... -
Determination of unique marketing challenges encountered by young entrepreneurs in Nairobi Kenya
(School of Business, 2011-10)Youth unemployment is a major problem in Kenya. Youth entrepreneurship presents a great opportunity for addressing this challenge. However, young entrepreneurs face many obstacles. Many studies conducted regarding young ... -
Downstream supply chain performance measurement by the oil marketing companies in Kenya
(School of Business, 2012)With the rising number of Oil Marketing Companies (OMCs) and increased complexity of the Downstream Supply Chains, there’s a greater interest in the potential of Downstream Supply Chains’ Performance Measurement to ... -
Effectiveness of Positioning Strategies Used by Mobile Phone Providers in Kenya
(University of Nairobi, School of Business, 2009-11)Positioning is concerned with the attempt to modify the tangible characteristics and the intangible perceptions of a marketable offering in relation to the competition. In the mobile industry, the positioning involves ... -
The extent to which firms manufacturing fast Moving consumer goods in Kenya apply Real Time Strategic change principles
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2006)Today's business environment has become increasingly dynamic. Organizations are under a lot of pressure to change as fast as their markets do. Managing strategic change is now a core responsibility of corporate managers ... -
Marketing Strategies Applied by the Major Motorcycle Marketing Firms in Kenya
(University of Nairobi,School of Business, 2007-10)The objectives of the study were to determine the macro-environmental challenges encountered by the major motorcycle marketing firms in Kenya as well as establish the marketing strategies adopted by the major motorcycle ... -
Marketing Strategies Used by Insurance Companies in Kenya to Manage Service Quality Among Customers
(University of Nairobi,College of Humanities and Social Sciences, University of Nairobi, 2012-11)In order to keep up with the competition and changing consumer needs and wants in the competitive business environment, insurance companies need to use effective marketing strategies in managing service quality among ... -
Response strategies adopted by Kenya commercial bank limited to a competitive environment
(School of business, 2012)This research was designed to investigate the response strategies adopted by Kenya Commercial Bank Limited to a competitive environment. The study sought to achieve two objectives. The first objectives was to identify ... -
Strategic marketing practices adopted by micro and small barber enterprises in Masaba north district, Kenya
(School of Business, 2012-11)The motivation behind this study was the fact that in the face of the current high unemployment and economic hardships small businesses have remained a source of livelihood to citizens in Kenya. Indeed, it is the small ...