Search
Now showing items 111-120 of 254
The use of incentive marketing in the promotion of domestic tourism - the case of accommodation establishments in Kenya
(2004-09)
Kenya has depended on earnings from international tourism but this revenue has been
declining since 1994. Reasonsfor decline have been due to insecurity, global terrorism
and competition from other destinations such as ...
Factors influencing the access and flow of market information within the Kenyan Informal Sector: The case of Kamukunji Metal workers in Nairobi
(2004)
This study examines the factors that influence the access and flow of market information
within the Kenyan Informal Sector. The broad objective of the study was to find out
whether the Kamukunji Jua Kali artisans in ...
A survey of fire rating practices in the Kenya insurance market
(University of Nairobi, 2004-11)
Insurance rate making is the process of establishing a premium rate for a particular
class of insurance. The rate is the price of a unit of insurance. The premium, say for a
particular building, is arrived at by multiplying ...
A survey of the extent to which advertising by textbook publishing firms influence customer preference of textbooks: The case of public primary schools teachers in Nairobi
(University of Nairobi, 2004-11)
The study of the extent to which textbook publishers use advertising to influence the
preference of their consumers was carried out in Nairobi on a sample population of public
school teachers. Evans et al (1996) have ...
The extent to which Kenya power and lighting Company practices internal marketing
(2004)
The importance of the human resources in the achievement of strategy objcctive is
the service driven economy worldwide has brought dramatic changes in the
organization relate with their employees. The operating environment ...
A survey on corporate response to poor performance by companies listed on the Nairobi stock exchange
(2004)
This study sought to establish what course of action companies choose to take in times
of poor performance. There are two broad categories of actions that firms may pursue
in lean times. One is that companies in an effort ...
Attitude of electricity customers towards energy Efficiency messages in lighting activities: The case Of KPLC'S domestic customers in Nairobi
(2004)
Electricity is a versatile, clean and environment friendly source of energy. Its availability, pricing
and use will continue to be important factors as more customers get connected to the national grid
in Kenya. However ...
The relationship between stock returns and bond returns in the Nairobi Stock Exchange
(University of Nairobi, 2004-08)
Capital markets represent a fundamental element of the financial system of any modem economy and
they play an important role in the allocation of capital within the economy. Therefore public authorities
responsible for ...
Survey of the causes of information systems failure among microfinance institutions in Kenya
(University of Nairobi, 2004)
This study sought to identify the state of information systems among the micro finance
institutions (MFls) in Kenya and what causes their failure after they have been
implemented. This study emanated from realization ...
A survey of the factors that investment Management companies consider when Making investment decisions
(University of Nairobi, 2004)
Given the investment decision process that denotes the choice of assets acquired, the
amount invested in each asset and the timing of the investment to maximize returns,
investors can invest in single assets or in a ...