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Responses of Safaricom limited to increased Competition in the mobile phone service industry
(University of Nairobi, 2011-09)
The study set out to investigate the challenges faced by Safaricom limited due to increased
competition and the responses adopted by Safaricom limited to increased competition in the
mobile phone service industry. As a ...
Management of strategic change at Nokia Siemens Networks - sub Saharan Africa region
(University of Nairobi, 2011-11)
In today’s global environment, change rather than stability is the order of the day. Very
rapid changes in technology, competition and customers’ demands have increased the
rate at which companies need to alter their ...
Challenges of strategy implementation at first community bank, Kenya
(2011-11)
This study concentrated on the challenges of strategy of strategy implementation at First
Community Bank (FCB). Most organizations fail not because they had a bad strategy but
how the strategy was executed. The process ...
An investigation of marketing intelligence practices on Product development in the banking industry: Case of Standard Chartered Bank Kenya limited
(University of Nairobi, 2011-11)
Marketing intelligence is the key fundamental of any business strategy and is the method of
turning raw data into valuable information, turning that valuable information into strategy, and
turning strategy into business ...
Market segmentation by commercial Banks in Kenya
(university of Nairobi, 2011-10)
The current study has examined the market segmentation practices of the commercial banks in Kenya by commercial banks in Kenya. The study was guided by the following specific objectives:- to determine the extent to which ...
Competitive strategies employed by National Oil Corporation of Kenya
(University of Nairobi, 2011-11)
A company without proper strategy is like a person without sight. A strategy is the direction and
scope of an organization over a long term; which gives advantage for the organization through its
configuration of resources ...
Competitive strategies adopted by players in the beer industry in Kenya
(2011-11)
The study was an assessment of Competitive Strategies Adopted by Players in The Beer
Industry in Kenya. To achieve this, the following study objectives were set a) To
establish the drivers of competition among players ...
Environmental effects of open air markets: A case study of Ngara market, Nairobi
(University of Nairobi, 2011)
The relationship between corporate governance practices and financial performance of local airlines in Kenya
(2011)
This research paper presents the relationship between corporate governance practices and financial performance of local airlines in Kenya. The paper begins with a brief introduction and theories corporate governance which ...
Capacity sharing and quality of service among selected airlines in Kenya
(University of Nairobi, Kenya, 2011)
This project paper discusses Capacity Sharing as a form of alliance within the airline industry and Quality of Service among selected airlines operating in Kenya. The study relates how airline service quality is affected ...