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Perceived extent and effects of use of visual marketing in creating brand awareness in music : A case of college of humanities and social sciences students, University of Nairobi
(2011)
Music is a cultural universal that has long been used as a tool for communication,
entertainment, as well as education. As a medium that has been packaged and sold as a
product, sale of music thus requires marketing and ...
Effects of the global financial crisis in the Banking industry in Kenya
(University of Nairobi, 2011)
The objective of this study was to determine the effect of the global financial crisis on
commercial banks in Kenya. The current study expected to establish how Kenyan banks
prepared, dealt and saw themselves through the ...
Strategic responses adopted by Airtel Kenya to competition
(2011)
Strategic response is a reaction to what is happening in the economic environment of
organizations. Porter (1998) views operational responses as part of a planning process
that coordinates operational goals with those ...
The effects of monitoring and evaluation on project implementation: a case of Bahari Constituency Development Funds, Kilifi County
(University of Nairobi, Kenya, 2011)
The purpose of this study was to investigate the effects of monitoring and evaluation on the implementation of Community development projects; a case of Bahari Constituency Kilifi County. The study was motivated by the ...
National ethnic conflict and international mediation: Kenya, 2008
(University of Nairobi, Kenya, 2011)
During the Cold War, most international relations theorists and strategic studies analysts paid little attention to ethnic and other forms of communal conflict. Disregard for the importance of ethnic and nationality issues ...
The impact of HV/AIDS awareness on the sexual risk behaviour of students in public secondary schools in Nairobi, Kenya
(University of Nairobi, Kenya, 2011)
Human Immunodeficiency Virus (HIV) is a virus that attacks the human immune system rendering it vulnerable to attacks from other diseases, while Acquired Immune Deficiency Syndrome (AIDS) is an infectious disease caused ...
Balanced scorecard as a strategic management implimentation tool by gateway insurance company limited
(u, 2011-10)
The study focused on examining the importance of the balanced scorecard in the implementation of strategy. The context of the study was Gateway Insurance Company. The research design was a case study.
The study established ...
Sustainability strategies adopted by international NGOS in Nairobi, Kenya
(2011)
Organizations all over the world develop strategies that will enable them to exist and survive in
the long run. Similarly, non governmental organizations have to develop strategies that will
ensure that they perform well ...
Pacific settlement of disputes: a case study of the East African Community
(University of Nairobi, Kenya, 2011)
The world has seen an emergence of many regional trade blocks' created as a positive way of fostering international relations and gaining a competitive edge in the world market. However,conflicts between party states are ...
Product differentiation as a strategy for sustainable competitive advantage in banks issuing credit cards in Kenya
(2011)
Banks like any other institutions requires sustainability as it is essentially dynamic with many subsets, each depending on the nature of the strategic task. Any organization functioning within its hypercompetitive environment ...