Search
Now showing items 241-250 of 1741
The impact of brand image on customer satisfaction in major supermarkets in Nairobi County
(University of Nairobi, 2015)
n a competitive business environment, customer satisfaction and brand loyalty is
emerging as an issue for which the business firms are very sensitive of. As a result,
the process of building a reputed brand image and ...
The influence of Eco-Marketing strategies on sustainable development among non-alcoholic beverage firms in Kenya
(University of Nairobi, 2015-10)
As a response to global sustainable development challenges resulting from overuse of the natural resources and environmental deterioration business are facing challenges on how to address these challenges. Eco marketing ...
Effect of competitive strategies adopted by NIC bank limited on performance of retail banking
(University of Nairobi, 2015-11)
The confluence of market, societal and technological possibilities makes the present
times markedly different for banks than the past. Banking has gotten progressively
‘better’ over the years, but slowly. It is a question ...
Determinants of electronic banking and operational performance of commercial banks in Kenya
(University of Nairobi, 2015-08)
E-banking is regarded as the process by which customer carry out banking transactions
electronically without going to a brick-and-mortar institution. With the great reception of
the internet as a delivery channel for ...
Effect of bank capitalization on liquidity of commercial banks in Kenya
(University of Nairobi, 2015)
The relationship between a bank’s capitalization and liquidity position has important
implications for regulatory policies. This is because banks as financial markets’ outlet are
regarded as one of the important chains ...
Productivity spillovers from foreign direct investment in Kenya
(University of Nairobi, 2015-12)
There has been a degree of ambiguity surrounding the effect of FDI in literature. While a few
studies report positive effects from FDI at the microeconomic level, there are those that find that
FDI yields negative effects. ...
Strategic leadership and performance of the ministry of energy and petroleum in Kenya
(University of Nairobi, 2015-11)
Alignment of HR practices and business strategy at the coca-cola bottling company in Nairobi
(University of Nairobi, 2015)
The purpose of the study was to determine the alignment of human resource practices
and business strategy of Coca-Cola Bottling Company in Nairobi. The study was a
case study and utilized primary data. The research ...
Employee perception of empowerment practices at Unga limited
(University of Nairobi, 2015)
Empowerment is a dynamic process that focuses on linking competencies and employee
strength towards being proactive in a social dynamic and subsequent change. Its practices are
manifested through levels of employees’ ...
Management of strategic change at the food and agriculture Organisation of the United Nations Somalia office
(University of Nairobi, 2015)
Strategic change management today has become an important aspect in every
organization universally and is considered one of the best practices as there is no
constant organization. Managing strategic change differs from ...