Alignment of HR practices and business strategy at the coca-cola bottling company in Nairobi
Abstract
The purpose of the study was to determine the alignment of human resource practices
and business strategy of Coca-Cola Bottling Company in Nairobi. The study was a
case study and utilized primary data. The research involved interviewing top level
management of Coca-Cola Bottling through the use of interview guide, to get their
opinion on how human resource practices are aligned to business strategy. The
interviewees comprised of top management at Coca-Cola bottling company ltd .total
12 out of the 17 targeted interviewees provided feedback. All the interviewees had
enough experience in their fields of work. Individual interviewees were interviewed
and their perception on the level of alignment of identified HR practices to business
strategy was recorded inters of environment The results of this study indicate that
HRM is highly integrated into the company‟s business operations. The findings
indicate that HR practices aimed at enhancing employees core competences in
delivery to customers more efficiently and effectively are to a very great extent in line
with the business strategy of enhancing business competitiveness. The findings
indicate various sections of Strategic HRM objectives were outlined in the
organizations business strategy to a very great extent .The findings indicate that the
training and development programs helped employees with new skills that enhanced
customer satisfaction and the achievement of business strategic goal of
competitiveness. Explain the findings indicate that the training and development
programs helped employees with new skills that enhance customer satisfaction and
the business strategic goal of competitiveness The findings indicate that HR
department ensured that activities are linked to specific business objectives and that
the line functions and trained to enhance deliver on their tasks as stated in the
business objective of enhancing business competitiveness The findings indicate HR
practices to a very great extent entail exchange of knowledge and learning from
activities and projects for purposes of enhancing business continuity as stated in the
organizations strategic plan? Explain The findings indicate lately human resource
management is part and parcel of business strategy formulation since the introduction
of competitive HR practices program. The findings indicate management no longer
approve financing of any activities that are not in line with business objectives and
therefore HR activates have had to be aligned to key business objectives
Publisher
University of Nairobi