Alignment of HR practices and business strategy at the coca-cola bottling company in Nairobi

Abstract

The purpose of the study was to determine the alignment of human resource practices and business strategy of Coca-Cola Bottling Company in Nairobi. The study was a case study and utilized primary data. The research involved interviewing top level management of Coca-Cola Bottling through the use of interview guide, to get their opinion on how human resource practices are aligned to business strategy. The interviewees comprised of top management at Coca-Cola bottling company ltd .total 12 out of the 17 targeted interviewees provided feedback. All the interviewees had enough experience in their fields of work. Individual interviewees were interviewed and their perception on the level of alignment of identified HR practices to business strategy was recorded inters of environment The results of this study indicate that HRM is highly integrated into the company‟s business operations. The findings indicate that HR practices aimed at enhancing employees core competences in delivery to customers more efficiently and effectively are to a very great extent in line with the business strategy of enhancing business competitiveness. The findings indicate various sections of Strategic HRM objectives were outlined in the organizations business strategy to a very great extent .The findings indicate that the training and development programs helped employees with new skills that enhanced customer satisfaction and the achievement of business strategic goal of competitiveness. Explain the findings indicate that the training and development programs helped employees with new skills that enhance customer satisfaction and the business strategic goal of competitiveness The findings indicate that HR department ensured that activities are linked to specific business objectives and that the line functions and trained to enhance deliver on their tasks as stated in the business objective of enhancing business competitiveness The findings indicate HR practices to a very great extent entail exchange of knowledge and learning from activities and projects for purposes of enhancing business continuity as stated in the organizations strategic plan? Explain The findings indicate lately human resource management is part and parcel of business strategy formulation since the introduction of competitive HR practices program. The findings indicate management no longer approve financing of any activities that are not in line with business objectives and therefore HR activates have had to be aligned to key business objectives