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The role of marketing in Kenyan politics
(University of Nairobi, 2014)
This study examines the role of marketing in Kenyan politics. The broad objective of the
research focused on the assessment of the role of marketing in the Kenyan politics. The
study targeted to establish how the functions ...
Product Diversification Strategies and Performance of Commercial Banks in Kenya
(University of Nairobi, 2014)
The Kenyan banking industry has been experiencing cut throat competition which has risen
to the point where even international banks have been forced to change their strategies in
order to maintain and enlarge their ...
Branding as a competitive strategy the case of Mwea Basmati rice
(University of Nairobi, 2014)
The effect of nonperforming loans on the financial performance of savings and credit co-operative societies in Nairobi county, Kenya
(2014)
Financial performance has received significant attention from scholars in the various
areas of business and economics. It has also been the primary concern of business
practitioners in all types of organizations since ...
Enterprise Resource Planning Implementation And Organizational Performance In Kenyan Energy Sector Parastatals
(University Of Nairobi, 2014-10)
Enterprise Resource Planning (ERP) systems utilization have been limited to few large
companies in Kenya and specifically to commercial oriented parastatals, for instance
Kenya energy ministry parastatals which have ...
The Effects Of Regulatory Framework On Combating Fraud Of Mobile Money In Kenya
(University Of Nairobi, 2014-10)
Managing risk in mobile money is a challenging task, especially when it comes to the risk
of fraud among mobile money companies. While the structure of managing fraud may
differ, there is a common framework that is widely ...
Supply Chain Risk Management and Performance of Hotels in Kenya
(University of Nairobi, 2014-10)
The research sought to establish the supply chain risk management and performance in
three to five star hotels in Nairobi, Kenya. It identified the imperatives for
implementation of comprehensive supply chain risk ...
Employee perception of the relationship between rewards and employee performance at liquid telecom Kenya Ltd
(University of Nairobi, 2014-11)
In this era of globalization, every organization in the world improving its business processes by
adopting advance technologies and innovations. To keep the pace of achieving goals, an
organization tries their best to ...
The effect of mobile money transfer on the poverty levels among the elderly persons in Kiambu County
(University of Nairobi, 2014)
Elderly persons are a group of people exposed to poverty due to lack of financial empowerment
as they are not in a position to earn an income. Access to formal financial services in Kenya is
still low. In particular, the ...
The markedness model approach to the motivation and functions of code-switching and code-mixing: a case study of selected Kipsigis songs
(University of Nairobi, 2014)
The aim of the present study was to identify the motivation and functions of Codeswitching
and code-mixing in selected Kipsigis songs. Myers-Scotton (1993:1) defines
Code-switching as the alternations of linguistic ...