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Ethnics and health risk communications : the case of advertising tobacco products by the Kenyan media in the new millenium
(University of Nairobi, 2007)
The purpose of this study is to evaluate ethics and health risk communications; its lack and consequences thereof in the advertising of tobacco products. It is a case study of the Kenyan media and how it conducts its ...
Factors considered important in the successful usage of an advertising program
(1999-11)
This study reported was to find out the factors considered important in the
successful usage of advertising program and the problems commercial banks in Kenya
encounter in their efforts in using advertising to promote ...
The process and effects of alcohol advertising in the lives of the Kenyan youth
(2007-06)
This research project although driven by the need of establishing possible linkage
between alcohol advertising and alcoholic behaviour, selects a title that explores the
process, uses and functions of alcohol advertisements ...
Advertising and the Certified Public Accountant in Kenya
(1989)
This study sought to establish various issues related to
advertising for the professional accountant. These were:
(1) What constitutes advertising for the accountant?
(2) What are the ~embers' vie~~:to advertise or ...