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Determination of unique marketing challenges encountered by young entrepreneurs in Nairobi Kenya
(2011-10)
Youth unemployment is a major problem in Kenya. Youth entrepreneurship presents a great
opportunity for addressing this challenge. However, young entrepreneurs face many
obstacles. Many studies conducted regarding young ...
Strategic marketing practices adopted by micro and small barber enterprises in Masaba north district, Kenya
(2012-11)
The motivation behind this study was the fact that in the face of the current high unemployment and economic hardships small businesses have remained a source of livelihood to citizens in Kenya. Indeed, it is the small ...
Response strategies adopted by Kenya commercial bank limited to a competitive environment
(2012)
This research was designed to investigate the response strategies adopted by Kenya Commercial
Bank Limited to a competitive environment. The study sought to achieve two objectives. The
first objectives was to identify ...
Competitive strategies adopted by liquefied Petroleum gas (LPG) marketers in Kenya to cope with Competition
(University of Nairobi, 2006)
Over the last 10 years, there have been many changes in the Kenyan economy. These
changes have had a considerable impact on all industries and the oil industry is no
exception having been liberalized in October, 1994. ...
Downstream supply chain performance measurement by the oil marketing companies in Kenya
(2012)
With the rising number of Oil Marketing Companies (OMCs) and increased complexity
of the Downstream Supply Chains, there’s a greater interest in the potential of
Downstream Supply Chains’ Performance Measurement to ...
The extent to which firms manufacturing fast Moving consumer goods in Kenya apply Real Time Strategic change principles
(University of Nairobi, 2006)
Today's business environment has become increasingly dynamic. Organizations
are under a lot of pressure to change as fast as their markets do. Managing
strategic change is now a core responsibility of corporate managers ...
Effectiveness of Positioning Strategies Used by Mobile Phone Providers in Kenya
(University of Nairobi, School of Business, 2009-11)
Positioning is concerned with the attempt to modify the tangible characteristics and the intangible perceptions of a marketable offering in relation to the competition. In the mobile industry, the positioning involves ...
Marketing Strategies Used by Insurance Companies in Kenya to Manage Service Quality Among Customers
(University of Nairobi,, 2012-11)
In order to keep up with the competition and changing consumer needs and wants in the
competitive business environment, insurance companies need to use effective marketing
strategies in managing service quality among ...
Marketing Strategies Applied by the Major Motorcycle Marketing Firms in Kenya
(University of Nairobi,, 2007-10)
The objectives of the study were to determine the macro-environmental challenges encountered by the major motorcycle marketing firms in Kenya as well as establish the marketing strategies adopted by the major motorcycle ...