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Determination of unique marketing challenges encountered by young entrepreneurs in Nairobi Kenya
(2011-10)
Youth unemployment is a major problem in Kenya. Youth entrepreneurship presents a great
opportunity for addressing this challenge. However, young entrepreneurs face many
obstacles. Many studies conducted regarding young ...
Strategic marketing practices adopted by micro and small barber enterprises in Masaba north district, Kenya
(2012-11)
The motivation behind this study was the fact that in the face of the current high unemployment and economic hardships small businesses have remained a source of livelihood to citizens in Kenya. Indeed, it is the small ...
Response strategies adopted by Kenya commercial bank limited to a competitive environment
(2012)
This research was designed to investigate the response strategies adopted by Kenya Commercial
Bank Limited to a competitive environment. The study sought to achieve two objectives. The
first objectives was to identify ...
Downstream supply chain performance measurement by the oil marketing companies in Kenya
(2012)
With the rising number of Oil Marketing Companies (OMCs) and increased complexity
of the Downstream Supply Chains, there’s a greater interest in the potential of
Downstream Supply Chains’ Performance Measurement to ...
Marketing Strategies Used by Insurance Companies in Kenya to Manage Service Quality Among Customers
(University of Nairobi,, 2012-11)
In order to keep up with the competition and changing consumer needs and wants in the
competitive business environment, insurance companies need to use effective marketing
strategies in managing service quality among ...