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Response strategies adopted by Kenya commercial bank limited to a competitive environment
(2012)
This research was designed to investigate the response strategies adopted by Kenya Commercial
Bank Limited to a competitive environment. The study sought to achieve two objectives. The
first objectives was to identify ...
Marketing Strategies Used by Insurance Companies in Kenya to Manage Service Quality Among Customers
(University of Nairobi,, 2012-11)
In order to keep up with the competition and changing consumer needs and wants in the
competitive business environment, insurance companies need to use effective marketing
strategies in managing service quality among ...