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Now showing items 1141-1148 of 1148
Measuring Brand Equity:an Investigation of the Kenyan Malted Beer Industry in the East African Breweries Limited and Keroche Industries
(2011)
Measuring brand equity has been a big challenge for brand managers and marketers in Kenya
and Africa in general. As a manager one need to have the necessary skills to measure brand
equity overtime so as to be kept up to ...
Strategic Responses Adopted by Kenya Commercial Bank to Cope With the Competition in the Banking Industry
(University of Nairobi, 2011-11)
This study sought to establish the strategic responses adopted by Kenya Commercial bank to cope with the competition in the banking industry having seen different banks emerge literally opposite each other in major towns ...
Strategic Responses by Kenya Post Office Savings Bank to Changes in the Environment
(University of Nairobi, Kenya, 2011)
Over the last ten years, the Kenyan economy has experienced a lot of environmental changes. These changes have had an impact on all industries within the country. Organizations have had to find ways to cope with this ...
Empirical Study on Effectiveness of Audit Committee in Public Sector: a Case Study of Government Ministries in Kenya
(University of Nairobi, Kenya, 2011)
Like any other organization public sector audit committee is a vital mechanisms the government need to use to monitor management's behaviour in the sector is to enhance proactive oversight of financial, compliance reporting ...
Relationship Between Social Accounting Practices and Profitability: the Case of Oil Industry in Kenya
(University of Nairobi,, 2011-11)
Strategic Change Management in the Downstream Petroleum Industry in Kenya
(2011-10)
The research was designed to investigate the management of strategic change in the downstream petroleum industry in Kenya. The study sought to achieve three objectives. The first objective was to identify key areas that ...
Relationship Between the Nse Stock Index and Selected Macroeconomic Indicators (2000-2010)
(University of Nairobi,, 2011-10)
This study examines the impact of macroeconomic variables, inflation, interest rate,
exchange rate and money supply on the performance of shares at the Nairobi stock
Exchange over the period 2000 to 2010. The performance ...
The role of the radio in peace building: a case study of the KBC radio service among the Rendille, Borana, Burji and Gabra communities in Marsabit County
(University of Nairobi, Kenya, 2011)
The purpose of this study was to evaluate the role of the radio in peace building. It was a case study of the KBC radio service among the Rendille, Borana, Burji and Gabra communities in Marsabit County. The study has found ...