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Now showing items 111-114 of 114
Strategic Planning Within Non-governmental Organisations (Ngos) in Kenya
(University of Nairobi,, 2000-11)
This study set out to investigate and document the state of strategic planning within nongovernmental
organisations (NGOs) in Kenya. NGOs playa crucial role in a country's
economic development. One of the main purposes ...
An Empirical Evaluation of Factors Influencing in Kenya: the Case of Epzs
(University of Nairobi, 2000-08)
The study reported in this project was aimed at determining the factors influencing
investment 111 Kenya's EPZs. Secondly, the study was aimed at determining the
adequacy of the incentives offered by the Kenya Government ...
A Benefit Based Segmentation of Radio Audiences in Nairobi: a Case Study of University Students
(University of Nairobi,, 2000-08)
This is an exploratory case study that attempts to determine the possible segments
for a restricted Nairobi radio audience using benefits sought. This case study was
on University students in Nairobi.
Data was collected ...
A Comparative Study of the Application of Societal Marketing Concepts by Firms Dealing in Socially Stigmatized and Non-stigmatized Products
(Univesity of Nairobi, 2000)
Societal marketing is the latest method of marketing, it looks at marketing as a process
that would lead not only to the betterment of the society but would also ensure long term profitability. This concept ...