Search
Now showing items 1721-1730 of 1741
The Rise of Tabloidization of News in Kenya- a Case Study of the Nairobian
(University of Nairobi, 2015)
This study intends to explore the rise of tabloidization of news in Kenya, a case study of The
Nairobian. It seeks to examine the rise of tabloidization of newspaper media which has led to the
marketing and ‘shaping of ...
Effect of Liquidity Management on the Efficiency of Savings and Credit Cooperative Societies in Murang’a County
(University of Nairobi, 2015)
Liquidity and its proper management in financial institutions determine to great extent efficiency hence profitability of the firms. This study aimed at looking at how cash flows, prevailing accounting practices and ...
Intellectual Property Rights as a Strategic Tool for Achieving Competitive Advantage by Safaricom Kenya Limited
(University of Nairobi, 2015-10)
The research to date indicates that management attention across the life cycle of a product must focus on exploiting IP as a strategic tool for creating competitive advantage through resource management and intellectual ...
Contextual Influences in Female and Male Schooling: the Case of Igembe and Imenti North Districts
(University of Nairobi, 2015)
The goal of the study was to understand the role of household and community
factors in male and female educational attainment in two rural districts in
Kenya. The study focused on four educational transitions namely: ...
Factors Affecting Data Migration in the Kenya Government Ministries
(University of Nairobi, 2015)
The world has experienced rapid growth in the information and communication technology
(ICT) sector, resulting in major transformation in the social, economic and business operations
and processes. The ICT sector has ...
A Test of the Effectiveness of Downside Risk Framework Over Mean-variance Framework in Optimal Portfolio Selection:evidence From the Nairobi Securites Exchange (Nse).
(University of Nairobi, 2015-10)
Variance is commonly used as risk measure in portfolio optimization to find the trade-off
between the risk and return. Investors wish to minimize the risk at the given level of return.
However, the mean-variance model ...
The Influence of Accounting Records on the Financial Performance of Small and Medium Enterprises in Central Business District in Nairobi County
(University of Nairobi, 2015-11)
Small and medium scale enterprises are gaining wide spread acceptance as viable drivers
of economic growth. A sound accounting and internal control system in any business
irrespective of its scale is crucial. Audits of ...
Effectiveness of Competitive Strategies Adopted by Major Radio Stations in Kenya
(University of Nairobi, 2015)
One of the challenges presented by a dynamic environment is increased competition. Competition is indeed a very complex phenomenon that is manifested not only in other industry players but also in form of customers, ...
Competitve Strategies Adopted by Local Advertising Firms to Gain Competitive Advantage in the Industry
(University of Nairobi, 2015-10)
A central objective of any organization in the present century is to establish sustainable competitive advantage. This requires a building of resources, internal strengths and capabilities; The firm must be able to cope ...
Factors Influencing Monitoring of Usage of Herbal Medicine in Kenya: a Case of Meru County, Kenya
(University Of Nairobi, 2015)
The use of herbal medicinal products and supplements has increased tremendously
over the past three decades with not less than 80% of people worldwide relying on
them for some part of primary healthcare especially in ...