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Now showing items 11-12 of 12
Marketing Strategies Used by Insurance Companies in Kenya to Manage Service Quality Among Customers
(University of Nairobi,, 2012-11)
In order to keep up with the competition and changing consumer needs and wants in the
competitive business environment, insurance companies need to use effective marketing
strategies in managing service quality among ...
Challenges Facing the Implementation of Strategies Adopted by the City Council of Nairobi for Effective Revenue Collection
(University of Nairobi,, 2012-11)
Much of the previous research into the challenges to strategy implementation mechanism has concentrated generally on developed countries. Not much known local study has focused on the challenges facing the implementation ...