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Now showing items 3601-3609 of 3609
Effectiveness of Product Strategy in the Kenyan Beverage Industry
(University of Nairobi, 2004-10)
This study was conducted between April and September, 2004. The population of interest
included all the beverage industry firms in Kenya. The Kenyan Beverage industry was
classified into two categories and the sample was ...
A Comparative Study of the Application of Societal Marketing Concepts by Firms Dealing in Socially Stigmatized and Non-stigmatized Products
(Univesity of Nairobi, 2000)
Societal marketing is the latest method of marketing, it looks at marketing as a process
that would lead not only to the betterment of the society but would also ensure long term profitability. This concept ...
Perception of Message Appeals on Hiv/aids Campaign: a Case of University of Nairobi Faculty of Commerce Students
(University of Nairobi, 2002-09)
This study was framed on the topic of perception of message appeal on HIV/AIDS campaign, a
case in point of the University of Nairobi, faculty of commerce students. The first chapter is a
brief introductory prelude ...
The relationship between interest rate risk and net interest income of commercial banks quoted at the Nairobi Stock Exchange
(University of Nairobi, 2006-12)
Changes in banks' competitive environment, products, and services have heightened the
importance of prudent interest rate risk management. Historically, the interest rate
environment for banks has been fairly stable. ...
Phonological and Morphological Adaptation of English Loan Words Into the Kikabete Dialect of Gikuyu Language )
(University of Nairobi, 2008)
This is a study on phonological and morphological adaptation of English loan words into the
Kikabete dialect of the Gikuyu language. The research study is divided into five chapters.
Chapter one will look. at the background ...
A Survey of Use of Financial Performance Indicators by Micro Finance Institutions in Kenya
(University of Nairobi, 2001)
This study focused on the assessment of the use of financial performance indicators among the
microfinance institutions in Kenya. All the interviewed institutions are located in Nairobi.
The study had two main objectives. ...
A study of syllable weight and its effects in dholuo phonology
(2002)
This work is essentially a study of syllable weight and its effects in Dholuo phonology. It is assumed that a wide range of phonological processes are affected by syllable weight. The study therefore attempts to define ...
Total Factor Productivity Change in the Garment Industry in Nairobi: a Data envelopment Analysis
(2005-09)
The main aim of this study was to estimate total factor productivity (TFP) change of the firms in the Garment industry in Nairobi using panel data for the year 1989 and 2000. We employ data envelopment analysis (DEA) to ...
Activity Areas at Gvjm 47, Lukenya Hill an Assemblage Composition and Site Structure Analysis
(2001-08)
Pastoral Neolithic (PN) sites in Eastern Africa represent the earliest settlements. Middens
at such sites attest to prolonged occupation by social groups with a predominately lithic
technology.
In the absence of ...