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Now showing items 31-36 of 36
The Practice of Evaluating Advertising Effectiveness in Kenya
(University of Nairobi, 1991-06)
The objective of this study was first to determine the extent to which advertising agencies and
advertisers evaluated the advertising effectiveness of their advertising programs in Kenya .The
second objective was to find ...
Perceived Quality of Card Companies' Attributes: the Case of Diners Club and Merchant Card
(University of Nairobi, 1991)
The study reported in this project sought to investigate the
perceived quality of Merchant Card and Diners Club's attributes,
as seen by retail establishments. The basic premise of the study
was that the success of any ...
Inventory Optimization: Determining Major Inventory Parameters in the Case of Hops at the Kenya Breweries Limited
(University of Nairobi, 1991-06)
Most organizations have always wanted to optimize use of the limited resources that they find themselves endowed with so as to reap maximum possible profits. Optimizing use of inventory is one such a resource that organizations ...
The Use of Monetary Targeting as a Strategy of Monetary Management in Kenya
(Univesity of Nairobi, 1991)
The purpose of this thesis is to investigate the process and some issues relating to monetary policy practice in Kenya since 1963. The main issues addressed relate to the financial structure in Kenya, monetary targeting, ...
The Effect of Locus of Control on Organizational Commitment
(Univesity Of Nairobi, 1991)