Factors influencing implementation of youth projects for sustainable income generation in Ol Kalou Constituency, Nyandarua County, Kenya
Muthoni, Virginiah N
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The purpose of the research was to investigate the factors influencing the implementation of the youth projects for sustainable income generation in 01 Kalou Constituency. The objectives of the study were, to identify the youth projects found in 01 Kalou constituency, to establish the level of project management skill which the youth leaders have in implementation of the projects to enhance sustainable income-generation among the youths, to identify the economic factors influencing the implementation of youth projects for sustainable income generation, to determine the socio-cultural factors influencing the implementation of youth projects for sustainable income generation. The study was conducted through descriptive survey design. The target population was the youth projects in 01 Kalou Constituency which is made up of75 registered youths groups with equal gender representation, The study also targeted information from 15 key .informants who were the youth representatives in the constituency. The key informants were selected through purposive sampling. The research collected qualitative data from the questionnaire. The qualitative data was collected fro key informants' interview schedule. The data collected was analyzed using descriptive statistics and simple statistical presentations were used such as frequencies and percentages for quantitative data. The results were later be analyzed using Statistical Package for social Scientists (SPSS). The study results reveal that, training on project management skills only 11.2% of the respondents have training, while only 7.1% of the respondents have hard and capacity building know how. The economic factors influencing implementation youth projects for sustainable income generation includes The youth unemployment at the response rate of 32.3%, Lack of market for goods and services at 22.7%, The increased cost of living at 37.9% The unavailability of youth fund is a challenge at 67.5%. The study found out that Socio cultural factors do not have significance influence on the implementation of youth projects for sustainable income generation. In conclusion, there is need of enhancing marketing of youth projects products / services. The focus should be on forging marketing strategies such as trade fairs for generating leads, closing sales and making new contacts with buyers. Others include exhibitions as an attractive marketing tool that offers face-to-face customer contact coupled with the allure of increased sales and promotion and advertising oftheir goods/services.
University of Nairobi, Kenya