| dc.description.abstract | Resources are key for the Performance of community HIV and AIDS response
and ensuring long-term results are achieved. Therefore, the main purpose of the study
was to find out the Influence of resource mobilization strategies on Total War against
AIDS Youth Projects in Turbo Sub-County, Kenya. The study was specifically to
establish the influence of resources strategic planning on performance of TOWA Youth
HIV and AIDS response, assess the influence of resource networking on performance of
TOWA Youth HIV and AIDS response, evaluate the fundraising mechanisms and their
influence on performance of TOWA Youth HIV and AIDS response and determine the
donor outreach influence on performance of TOWA Youth HIV and AIDS response. The
study was informed by Resource mobilization Theory. Descriptive research design was
used in this study. The target population was 10 groups under TOWA as unit of analysis
whereas the study unit of observation will be 159 members. The study used simple
random sampling to select a sample size of 114 members. The researcher used
questionnaires as a tool for data collection. Cronbach Alpha Coefficient was then
computed to determine how items in the instrument correlate in terms of validity and
reliability. Permission was sought from the Sub County AIDS Officer and NACOSTI
prior to data collection. Data was analyzed using both descriptive and inferential analysis.
Descriptive methods such as frequencies mean and standard deviation were used to
provide general trends of the data. Inferential statistics include Pearson correlations to
show the relationship between variables. The response rate was 95.6% representing 109
respondents. The study established that strategic planning for resources contributes to
improved performance of Youth HIV response (r = 0.318, p < 0.01). Resource
fundraising and donor outreach contributes significantly to performance of TOWA Youth
HIV and AIDS response (r = 0.346, p < 0.01). However, the study showed that there was
resource networking among youth organizations, but did not affect the performance of
TOWA Youth HIV and AIDS response (r = 0.025, p > 0.01). Findings further showed
that the organizations generate their resources through special events such as Harambees
and sports. The study established that the organizations‘ structure was tailored towards
resource mobilization. The study concludes that in terms of donor outreach resource plan,
the organizations had met donor financial requirements. Besides, the organizations had
the capacity/skill in proposal writing and applications for funding. Therefore, the study
recommends that there is need for the organization to have a clearly outlined vision and
objectives which prioritize on mobilizing resources. In order to enhance organizational
resource networking, there is need to document the organizations‘ program in the media.
Other than sourcing of funds from donors, the organizations‘ need to host special events
such as sports in order to fund these initiatives. The organizations also need to build
personal relationship with donors so as to ensure the sustainability of community AIDS
response. | en_US |
