Women Participation in the Clothing Industry Through E-commerce
Abstract
The project presents the findings of a study on women participation in the clothing industry through
E-Commerce in Nairobi City County. The study was carried out in Nairobi city County. The study
aimed at examining the role and experience of women in using E- Commerce in the clothing industry
in Nairobi. The study further analyzed the knowledge and attitudes of women in the clothing industry
through E-Commerce in Nairobi. The study used a cross-sectional and exploratory research design.
Random Sampling was be used to select the sample population from women participating in the
clothing industry through E-Commerce in the four main locations (Langata, Hurlingham, Runda and
Kasarani).
The major study findings were that women felt empowered using E-Commerce and over half of the
respondents said they anticipated participating in selling clothes online in the near future.
Publisher
University of Nairobi
Description
Thesis