Perception of Employees on Retention Strategies Adopted by Multinational Corporations in Kenya to Manage Cultural Diversity in the Workforce
Abstract
The changes in business environment brought about by globalization has increased tremendously in
recent years and thus led to the rise of multinational corporations in Kenya. The objective and
purpose of this research was to establish perception of employees on retention strategies adopted by
multinational corporations in Kenya to manage cultural diversity in the workforce. The study was
carried out to contribute to the scarce body of research in this knowledge. The study employed a
survey research design. Through proportional allocation method of the stratified sampling technique,
a total of 40 respondents were selected from the multinational corporations. Employee perception
was measured through a set of self-administered questionnaires that were used to enable gain a better
understanding and enable interpretation of results and facilitate analysis through the measure of
frequencies and percentage levels in respondents’ response. Data collected was also subjected to
inferential and descriptive statistics that included computation of percentages, mean scores and
standard deviation in pursuance of the research stated objectives. The study established that there are
functional and non-functional retention strategies in the organizations and that they are part of the
HR guidelines within the organizational system to retain employees. This therefore meant that
multinational corporations as organizations should identify factors that enable organizations to
promote effective talent retention and organization performance through their employees to help
manage employee turnover. If factors are well executed it will lead to forming good relationships
between management and employees and hence manage turnover. This therefore led to the
conclusion that, if management is able to identify the basic motivators that will enable retain the best
talent and ensure they review the available policies to ensure that employees have a positive
perception on available retention strategies and that the employees also take part or are involved in
their formulation and implementation, then the employees will have a positive
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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