Response Strategies to Malnutrition Challenges by Instaproducts (EPZ) Limited in Kenya
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Date
2012Author
Mburun'ga, Peter A
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Firms meet various challenges in their area of operation due to environmental
turbulences. These firms have to respond to these turbulences by applying various
response strategies for them to survive in the business. Firms are using strategic
management to respond to challenges brought about by the environment. Instaproducts
(EPZ) Limited has responded to malnutrition challenges by applying various response
strategies hence its survival for the last 20 years. Malnutrition and its associated disease
conditions can be caused by eating too little, eating too much or eating unbalanced diet
that lacks necessary nutrients.
In Kenya, the number of undernourished people stands at 10 million according to Action
Against Hunger Website. The title of the study is the response strategies to malnutrition
challenges by Instaproducts (EPZ) Limited in Kenya. The research objective is to
determine the malnutrition challenges by Instaproducts (EPZ) Limited in Kenya and its
response strategies to these malnutrition challenges. The company is able to cater for 5%
of the malnutrition cases in Kenya. The malnutrition challenges it faces includes:
Insufficient access to food due to insufficient rainfall hence drought; inadequate dietary
intake due to few food varities and lack of information through education; inadequate
materials and child-care practices which involves mother feeding and breast feeding
education; poor public health and inadequate health services ( which involves drinking
untreated water, poor sanitation and hygiene especially to slum dwellers which can result
to diarrhea); high population; high food prices; political ideologies; technology and
diseases. The response strategies it uses are discussed.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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