Response Strategies to Malnutrition Challenges by Instaproducts (EPZ) Limited in Kenya

Abstract

Firms meet various challenges in their area of operation due to environmental turbulences. These firms have to respond to these turbulences by applying various response strategies for them to survive in the business. Firms are using strategic management to respond to challenges brought about by the environment. Instaproducts (EPZ) Limited has responded to malnutrition challenges by applying various response strategies hence its survival for the last 20 years. Malnutrition and its associated disease conditions can be caused by eating too little, eating too much or eating unbalanced diet that lacks necessary nutrients. In Kenya, the number of undernourished people stands at 10 million according to Action Against Hunger Website. The title of the study is the response strategies to malnutrition challenges by Instaproducts (EPZ) Limited in Kenya. The research objective is to determine the malnutrition challenges by Instaproducts (EPZ) Limited in Kenya and its response strategies to these malnutrition challenges. The company is able to cater for 5% of the malnutrition cases in Kenya. The malnutrition challenges it faces includes: Insufficient access to food due to insufficient rainfall hence drought; inadequate dietary intake due to few food varities and lack of information through education; inadequate materials and child-care practices which involves mother feeding and breast feeding education; poor public health and inadequate health services ( which involves drinking untreated water, poor sanitation and hygiene especially to slum dwellers which can result to diarrhea); high population; high food prices; political ideologies; technology and diseases. The response strategies it uses are discussed.